Monday, October 15, 2012

The 100 calorie pack lie!

Have you become prey for the 100 calorie pack or low calorie portion craze?  A few years ago small calorie controlled packs, bars or even ice cream products hit the market with a vengeance.  A few examples are 100 calorie oreos, skinny cow bars or 90 calorie Special K Bars.  Companies did a great job marketing these products as a "healthy" part of our daily diet.  But what are the facts? 

The majority of food in the United States is not real food.  Grocery store shelves are full of food-like products.  Highly processed ingredients that do not resemble the food it was derived from put together and sold as “food.”  This is not the ideal diet that our body desires. However, these foods tend to be what the mind “craves.”  Take a moment to think about what you crave.  Is it pizza, pasta, ice cream, fast food, nachos, cookies?  Or is it broccoli, apples, chicken, tuna, eggs?  Probably not the latter.  Why don’t humans crave these foods?  In a nutshell they are not processed food like products.  They are real foods that do not overstimulate the brain and body. 

Despite advances in food innovation and development, as a country we are fatter, sicker and experience a lower quality of life, especially as we age.  Is the solution to this really calorie-controlled cookie packs and low calorie ice cream?  I doubt it. 

No matter how it is marketed, an Oreo is an Oreo no matter how they package it or portion it.  It is refined flour, sugar and fat.  Ice cream is still ice cream.  The top ingredients in many popular "fiber" bars are sugar, corn syrup, sugar, and high maltose corn syrup.  It is manufactured fibers covered by sugar.  And it is marketed as healthy?

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