Today I was in the mood for something a bit crunchy and did not have my usual bag of baby carrots on hand. I picked up a bag of “Smartfood® Popcorn White Cheddar Cheese” in the cafeteria. At a quick glance it looked healthy. The front said “made with all natural ingredients.” The back read like this
Is it really smart to let yourself fall in love with a snack? OF COURSE IT IS! Especiallywhen it is Smartfood ® Brand. We are talking about the fresh-tasting, light textured, AIR POPPED, popcorn…You know you want it. You know where to get it. Now go out there and be SMART about it. Smartfood® Popcorn, sign of an INTELLIGENT life.
Well the makers of Smartfood® must not think that we are intelligent at all. It only took two seconds to glance at the nutrition fact label to see that this is really not smart food! The company is relying on you to believe their packaging and hope you are not actually intelligent enough to read a food label.
This “air popped” popcorn is 56% fat! Ninety of the bag’s 160 calories are from vegetable oils, cheddar cheese, and buttermilk. It has a greater percent of calories from fat than a McDonald’s Big Mac (52% of calories from fat)! There is not too much that is healthy or intelligent in this bag. It is just portioned controlled junk food.
The lesson learned is to never let your guard down when it comes to packaged food. The best bests are always fruits, vegetables and any other food packaged the way nature intended it. No fancy marketing, labels or tricks. Just pure SMART FOOD!
According to M. Pollan, "eat real food, mostly plants."
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